If you want to increase your brand visibility, then outdoor advertising is the way to go. This type of marketing is highly effective and can help you reach a larger audience than ever before. Unlike TV or radio ads, which can be ignored by customers, outdoor ads are visible to anyone passing by. This allows your customers to see your advertisement multiple times throughout the day, increasing the chances of them purchasing your product or service.
When choosing an outdoor advertising companies, it’s important to find one that specializes in your needs. Some companies focus solely on traditional billboards, while others offer a full suite of digital out-of-home (DOOH) solutions. Some even specialize in experiential marketing, creating promotional campaigns that engage consumers in unique ways. Before selecting an agency, ask for case studies or examples of previous work, and be sure to get in touch with any past clients.
JCDecaux is the world’s leading out-of-home advertising company based on revenue, with earnings of over 3.5 billion euros. They have a presence in over 30,000 locations, including roadside billboards, transit and airport displays, retail, office towers, bars, and universities, and can be found in cities around the globe. The company also supports community projects such as Two Good Co, an organisation that helps survivors of domestic violence.
Clear Channel Outdoor is the largest outdoor advertising company in the United States, and it offers a broad portfolio of traditional and digital display formats. Their inventory includes roadside billboards, transit and bus shelters, subway, and airport displays, as well as street furniture and posters. They can be found in almost all of the top 50 US markets.
Lamar Outdoor is an outdoor advertising company with offices in the US and Canada. It provides a full range of services, from planning and creative to media buying and placement. The company’s digital platform, called IQ Outdoor, lets advertisers manage and optimize their OOH campaigns in real time.
Tyler Outdoor is an out-of-home advertising company headquartered in Oklahoma City, Oklahoma. The company has more than 1,600 OOH displays in the Oklahoma City and Tulsa metropolitan areas. They offer a variety of advertising formats, including static bulletins, digital displays, and bus shelter displays.
The most popular type of outdoor advertising is a billboard. These giant posters can be seen by thousands of people every day. They are usually located in high-traffic areas, such as highways and major streets. They can also be placed in public spaces, such as parks and shopping centers.
Billboards are a great way to advertise your business, but they can also be costly. To keep your costs down, consider hiring an outdoor advertising company that specializes in your target market. This will ensure that your ad is seen by the right people, helping you to save money on your campaign while still getting great results. The best billboards are eye-catching, attention-grabbing, and creative. They are also easy to read and understand. Moreover, they should be in the right location to attract the attention of your target audience.